How to Build a Social Media Marketing Strategy for your Small Business
Everything a small business owner needs in order to establish and maintain an effective social media presence.
This course will help you to build an effective social media strategy for you and your small business. Many small businesses are struggling to maintain a social media presence because they are confused when it comes to using the various social networks to communicate with their target demographic, make effective use of social media tools and targeted paid ads.
This course is presented by Symmetrical Media Marketing. For more information regarding custom social media marketing strategies, view the website at www.symmetricalmm.com
Your Instructor
Owner of Symmetrical Media Marketing, Social Media Marketing Strategist and Writer for Business2Community. Andrew has a variety of experience working with small businesses to create and implement digital marketing strategy.
Course Curriculum
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PreviewCourse Introduction
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PreviewSymmetry in Marketing
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StartChoosing Social Networks for Your Business
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StartUse an "Ideal Customer Persona" to guide your Social Media Marketing Campaign
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StartGoogle+ for Business
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StartTwitter for Business
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StartFacebook for Business
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StartLinkedIn for Business
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StartAdditional Social Networks
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PreviewHow to Create Great Content for your Business
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StartSocial Media Marketing Industry Terms & Definitions
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StartContent Marketing on Social Media
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StartSocial Media Marketing Today
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StartB2B Company Social Media Marketing Models
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StartSocial Media Marketing vs. Traditional Marketing
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StartSocial Media and Search Engine Optimization (SEO)
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StartPaid Advertising on Social Media
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StartSocial Media Management: In-House or Outsourced?
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StartSocial Media Marketing Tools and Resources
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PreviewSocial Media Marketing Quiz
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StartSocial Media Marketing Strategy Template & Conclusion
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StartBonus! 18 Tips for creating a well optimized LinkedIn account