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How to Build a Social Media Marketing Strategy for your Small Business
Course Curriculum
Course Introduction
Symmetry in Marketing
Choosing Social Networks for Your Business
Use an "Ideal Customer Persona" to guide your Social Media Marketing Campaign
Google+ for Business
Twitter for Business
Facebook for Business
LinkedIn for Business
Additional Social Networks
How to Create Great Content for your Business
Social Media Marketing Industry Terms & Definitions
Content Marketing on Social Media
Social Media Marketing Today
B2B Company Social Media Marketing Models
Social Media Marketing vs. Traditional Marketing
Social Media and Search Engine Optimization (SEO)
Paid Advertising on Social Media
Social Media Management: In-House or Outsourced?
Social Media Marketing Tools and Resources
Social Media Marketing Quiz
Social Media Marketing Strategy Template & Conclusion
Bonus! 18 Tips for creating a well optimized LinkedIn account
Bonus! 18 Tips for creating a well optimized LinkedIn account
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