Course Introduction

Welcome to the course!

We are happy to have you! In March 2016, Andrew C. Belton launched Symmetrical Media Marketing, a social media marketing consulting and management company. The Symmetrical team is passionate about helping small businesses to develop efficient social media marketing solutions. We have developed a social media marketing strategy for small businesses and startups primarily in the B2B industry. The strategy is based on the principle of balancing social media efforts across each social network and focusing on a target market. We help small businesses to build brand credibility, promote awareness, establish relationships, provide value and promote consistency.

Andrew C. Belton developed the strategy in late 2015 and has worked with a number of business owners through strategy development, consultations and implementation through full-service social media management. After sharing the strategy and receiving very positive feedback, Belton decided to develop a social media marketing course and launch the company to help small businesses to implement the new strategy. Take note that with the purchase of this course, a complimentary call with Andrew C. Belton is included (Email Symmetrical Media Marketing at [email protected] to set it up). Let's begin by introducing the symmetrical aspect of the strategy in the next module.